![]() ![]() There is no other industry where all content is valued the same, and it should be obvious to everyone that the sound of rain or a washing machine is not as valuable as a song from your favourite artist streamed in HiFi.” We are now embracing a necessary change, to better reflect the value of each piece of content and eliminate all wrong incentives, to protect and support artists. “This is the most ambitious change to the economic model since the creation of music streaming and a change that will support the creation of high-quality content in the years to come,” said Jeronimo Folgueira, CEO of Deezer. “At Deezer we always put music first, providing a high-quality experience for fans and championing fairness in the industry. Tackling fraud – continuing to drive an updated, and stricter, proprietary fraud detection system, removing incentives for bad actors, and protecting streaming royalties for artists.Demonetizing non-artist noise audio – Deezer is planning to replace non-artist noise content with its own content in the functional music space, and this won’t be included in the royalty pool (the streamer will also work to limit uploads of such recordings) and.Rewarding engaging content – additionally assigning a double boost for songs that fans actively engage with, reducing the economic influence of algorithmic programming.Focusing on artists – Deezer will attribute a double boost to what they define as “professional artists” – those who have a minimum of 1,000 streams per month by a minimum of 500 unique listeners – in order to more fairly reward them for the quality and engagement they bring to the platforms and fans (the company’s data shows that “only 2% of all uploaders-those artists attracting a consistent fanbase-had more than 1,000 monthly unique listeners” specifics on what that “double boost” means were not immediately available).The two companies, which announced a partnership earlier this year, say they are aiming to “develop an economic model that better reflects the true value of artist-fan relationships.” While it does not resolve the central problem of the aggregate model, it does aim to boost earnings for what they call “professional artists” and recognize which artists and songs are most engaged with by users, and de-emphasize what it calls “noise audio” - for example, recordings of water running or crickets chirping - that were created with minimal creative effort yet still earn royalties.Īccording to the announcement, “based on Deezer’s in-depth data analysis,” the following changes are being integrated into the new artist-centric model:
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